B&B The Straight Line

Bumble and bumble introduces a smooth new family of products, The Straight Line, that helps reform round and reluctant textures into smooth, straight shapes. Straight Shampoo, Conditioner and Blow Dry help you customize straight looks at home. 

Straight Shampoo

Our first ever sulfate-free cleanser starts hair soft, smooth and reduces frizz. With Concen-straight Technology,™ it helps maintain the Concen–straight Pro Smoothing Treatment.

Why

Ultra-mild, sulfate-free cleansing; frizz and flyaway reduction; smoothing and softening; Color safe.

Who

The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof)

When

Whenever you wash, followed by Straight Conditioner.

Key Ingredients

Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Decyl Glucoside: Mild, gentle sulfate free cleansers.

Straight Conditioner

A light yet thorough conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture – straight out of the shower. It adds shine and encourages body and movement. With Concen-straight Technology,™ it helps maintain the Concen-straight Pro Smoothing Treatment.

Why

Frizz and flyaway reduction; smoothing and softening; detangling; Color safe

Who

The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof)

When

Whenever you wash, after using Straight Shampoo.

Key Ingredients

Stearalkonium Chloride, Behentrimonium Methosulfate, Cetrimonium Chloride, Cetearyl Alcohol, Hydrogenated Coco-Glycerides: Condition and detangle hair.

Polylysine, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolymer/Phenyl Trimethicone: Reduce frizz and tame flyaways. Maintain shine and body with movement.

Straight Blow Dry

Straight Blow Dry is a lightweight, heat-activated styling balm that helps deliver straight, smooth, healthy-looking styles with movement – until your next shampoo. With Concen-straight Technology,™ it helps maintain the Concen-straight Pro Smoothing Treatment.

Why

Frizz and flyaway reduction; heat-styling and humidity protection; conditioning; lightweight, non-greasy formula.

Who

The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof)

When

Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.

How

To style it straight, work evenly through damp hair and blow-dry, section by section until dry. For pin straight styles, finish with a flat iron.

Key Ingredients

Panthenol, Glycerin, Dimethicone: Protect hair from heat styling and humidity.

Polylysine, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolymer/Phenyl Trimethicone: Reduce frizz, smooth and seal the hair for soft style with body and movement.

Phenyl Trimethicone, Dimethicone, Polyquaternium-11: Add shine and control.

Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol: Condition the hair.

B&B is available at the following Gould's locations:

Gould's Cordova: 901-757-4600

Gould's Houston Levee: 901-854-8689

Gould's Peabody: 901-578-8868

Gould's Parkway: 901-755-5541 

Gould's Park Place: 901-767-3888

Gould's Collierville: 901-854-7336

Gould's Forest Hill: 901-757-4133

Gould's Germantown: 901-754-2880

Gould's Wolfchase: 901-386-5101